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Film Ball Bayerischer Hof Munich | RIANI Store

On 25 January 2025, the 49th German Film Ball took place at the Hotel Bayerischer Hof in Munich. Our RIANI team, including CEO Martina Buckenmaier, Founder Jürgen Buckenmaier and COO Mona Buckenmaier, were there. Thanks to the Memory Box, the RIANI store was transformed into a popular photo hotspot that evening. Many prominent guests, such as Veronica Ferres, Jessica Schwarz, Jella Haase and Gizem Emre and many more did not miss the opportunity to take a personal photo.   

Streetstyle Shooting Lago Di Garda

The shoot for the beautiful RIANI spring and summer collection took place at the marvellous Lake Garda. In the midst of this picturesque backdrop, unique looks were captured at our RIANISTA street style shoot. Our new ‘Ocean Drive’ edition celebrates diversity - regardless of age and figure, each RIANISTA expresses its own personal Italian street style. Airy cotton, cooling linen and techno taffeta are our favourite materials in this edition, ensuring comfy travelling.  

RIANI Cruise

The new 2025 summer collection was presented in an exclusive setting at the RIANI Cruise 3.0. Around 400 guests, including entrepreneurs, content creators and celebrities, travelled on the Blue Rhapsody. The event started in Düsseldorf with the event ship on the Rhine. Not only is the location with its prestige a first-class choice for staging the RIANI must-haves and trends of the coming season, but also this year's cooperation partner Mercedes-Benz. Translated with DeepL.com (free version)

RIANI Pop-up Düsseldorf

As part of the Düsseldorf Fashion Days 2024, RIANI presented a Pop-up area at Breuninger in Düsseldorf from 23 July to 7 August. The 17 sqm area was located in front of the regular RIANI area and showed the autumn collection of the year. 
A few days earlier, on 27 July, Mercedes and Breuninger also held an exclusive evening event as part of the RIANI Cruise. The event was held both on the regular area and on the Pop-up area. 

Bridal Event Breuninger

In March, the exclusive launch event took place at the Breuninger flagship store in Stuttgart to celebrate the joint Bridal Edition by RIANI and Breuninger. The event was the start of a special edition that inspires with unique looks for weddings and their celebrations. Around 200 guests were guided through the evening by RIANI COO Mona Buckenmaier and presenter Jana Azizi, who both got married in RIANI looks last year. Prominent guests such as Jennifer Knäble and Martina and Mona Buckenmaier themselves appeared in brand-new RIANI bridal looks, showing the diversity and elegance of the collection. 

Streetstyle Shooting Wien

The street style shoot for the autumn and winter 2024 collection took place in Vienna. The Hudson Bay, Camps Bay, Columbia Icefield and Dolomites collections were presented in front of the historic centre of Vienna. The interplay of trendy colours and stylish patterns harmonises particularly well in these collections. With warm coats, cool leo looks and exciting colour combinations, the shoot captured the connection between fashion and city life and showed how versatile and trendy the editions are.