Vision & Mission
We envision a truly sustainable, family-run company. We want to maintain a steady balance between innovation and tradition from online to our offline stores. In our vision, RIANI is much more than just a brand. We want to embody a lifestyle that will make every customer a RIANISTA and therefore part of the RIANI family.
Our mission is healthy growth, which allows us to always place the highest demands on the quality and further development of the collection as well as employee retention and the needs of our customers. We have made it our mission to share that special RIANISTA sense of life with every customer - regardless of age or shape.